Sometimes, when conducting creative development research, there is a need for the greater certainty that comes with the scale of quant research.
Createimpact³ is our bespoke, in-house quantitative creative development tool. It combines the perfect blend of tried, tested and normalised metrics that we’ve proven to relate to cut-through, standout, call to action, and both short and long-term brand impact. All alongside the ability to include bespoke questioning that allows specific evaluation relative to the creative brief, and commercial objectives.
And the benefit of our approach is it enables you to evaluate creative performance amongst your brand’s target directly against not only the total media landscape, but also your category, and specific other creative of interest.
