Enhancing the effectiveness of your creative is the single biggest thing a brand can do to make your marketing budget work harder.
Our Createimpact approach to early-stage qualitative creative development research prioritises deep audience understanding and iterative testing. It begins with selecting a representative sample of the target audience to explore their needs, preferences, and emotional triggers.
Typically via a combination of in-depth interviews, focus groups, and ethnography, we’re able to gather rich, nuanced insights.
Creative concepts are introduced in a collaborative, exploratory setting to assess resonance, relevance, and clarity. Our expert facilitators probe reactions to uncover underlying motivations and barriers. Findings are synthesised to guide refinement, ensuring alignment with audience expectations, and commercial goals. This iterative, insight-driven process fosters the development of creative ideas that are authentic, impactful, and effective.
Our exceptional experience within the creative process ensures we work with creative agencies collaboratively and constructively, for the development of impactful, effective work.
See below for examples of this work in action.
